Positive Publicity in the Media
Step One: The Story
There is a newsworthy story happening at your DZ every month – this is an opportunity to share real people’s inspiring and engaging stories through amazing imagery to promote this wonderful sport!
Some news story ideas:
- Display jumps
- Organised event with elite coaches
- Teams training for State/national or international competition
- Oldest/youngest tandem skydiver
- Special day jump (Father’s day, Mother’s day, ANZAC day, Easter Bunny or Christmas Santa jump etc)
- Record attempt
- State or National championships
Step Two: Writing a Media Release
It is important to write a good media release to attract the newsroom’s attention.
Your media release should include the following (see below example media releases):
- Time, date and location of event
- Contact person and details
- Use low resolution in MR and offer better quality on request
- Seek permission from photographer to use pictures
- Tell a human interest story with a ‘wow’ factor, include quote/s so it could be ready to publish
Media release example 1 - Australian team training for World Championships
Media release example 2 - State Championships
Step Three: Contacting Newsroom
Source local and regional radio, newspaper and TV contacts one week prior to the event (ie call on Monday for the following weekend).
Small radio stations and newspapers need stories to fill and may do lead up interviews or write ups.
Always call first to gage interest in the story and make sure to get the following details if they are interested:
- Correct email address to send release to
- Deadline for story and footage
- Best method to transfer footage (dropbox, wetransfer etc)
Search for media contacts in your state HERE
Step Four: Edit Footage/Photos
Organise a dedicated camera or media person to coordinate footage and/or photos on the day of the event.
- Pick the best photos only (1 ground and 1-2 in air – freefall and/or under canopy)
- Edit the photos in high resolution for print media (save file names with photographer credit)
- Make lower resolution copies for social media
- Edit the best clips and keep short (no more than 30 seconds) – only show what you want televised!
- Include interviews where possible
- Write a video log (timeline) if multiple clips on the one file OR
- Name each clip with relevant explanation
Step Five: Delivering the Story
Make sure you stick to the deadline and get the story, footage or photos to the media on or ahead of time.
If you need assistance writing your release or finding media contacts in your area please reach out to the following people who are more than happy to help:
Jules McConnel, APF Sport Development Manager: firstname.lastname@example.org
Sonya Gelman, APF Media: email@example.com
Your State media liaison: Look up area council information